Simple, Powerful Cloud BI Platform Lets Enterasys Analyze Customer Data Across Marketing, Sales and Service.
GoodData today announced that Enterasys Networks has deployed GoodData for Salesforce CRM via the AppExchange. GoodData provides on-demand reporting and analysis for Salesforce CRM marketing, sales and service data, enabling anyone to trend their sales pipeline over time, analyze their customer data across modules, and visualize results with customized reports and dashboards.
The announcement was made today at Dreamforce ‘09, salesforce.com’s user and developer conference held Nov. 17-20 in San Francisco.
“GoodData shares our passion for making metrics pervasive throughout our people and processes,” said Vala Afshar, Vice President, Global Technical Services, Enterasys. “It’s simple – the more people that access the metrics that drive our business, the better we perform as a company. We look forward to working with GoodData to fully realize this vision.”
Enterasys, the network infrastructure and security division of Siemens Enterprise Communications Group, is using GoodData for sales pipeline analytics, leveraging over three years of historical ’snapshot’ data to trend their sales performance, improve forecast accuracy, and build a more efficient and predictable sales process. With GoodData, Enterasys executives, sales leaders and users alike all access the power of customer analytics through dynamic dashboards directly within Salesforce CRM. Enterasys is extending GoodData to analyze marketing leads and campaigns as well as service tickets to get a deeper analytical view of their customers.
“Enterasys’ deployment of GoodData via the AppExchange is an example of how companies can realize customer success quickly and easily in the cloud,” said Kendall Collins, chief marketing officer, salesforce.com. “With GoodData’s cloud BI platform, users can deploy analytics across sales, marketing and service activity so they can manage customer relationships based on actionable data.”
“Enterasys is a great example of how BI can spread throughout a company when done right,” said Roman Stanek, Founder and CEO, GoodData. “Enterasys shares our vision that everybody should have access to customer analytics”.
Enterasys users are seeing substantial early benefits from GoodData:
- “GoodData provides us with deep insight into what is changing in our sales pipeline. This enables us to become a more efficient, metrics-driven sales organization.” – Dave Barry, Director of North America Sales Operations, Enterasys
- “GoodData provides the ease-of-use and affordability we require to broadly roll out business intelligence throughout Enterasys. GoodData’s highly intuitive user interface makes it easy to get business users productive fast, and the economics of their cloud computing platform mean I never have to worry about per-user cost. It was a no-brainer for Enterasys to select GoodData.” -Dan Petlon, Vice President, IT and Software Quality Assurance, Enterasys
- “GoodData is a rare vendor that provides both a compelling vision for the future of analytics, and delivers immediate value to our company.” – Ben Doyle, Director of IT Applications, Enterasys
About the Force.com Platform and the AppExchange
Force.com is the only proven enterprise platform for building and running business applications in the cloud. The Force.com platform powers the Salesforce CRM applications, more than 800 ISV partner applications like those from CODA and Fujitsu, and more than 110,000 custom applications used by salesforce.com’s 62,300 customers such as Japan Post, Kaiser Permanente, KONE and Sprint Nextel.
Applications built on the Force.com platform can be easily distributed to the entire cloud computing community through salesforce.com’s AppExchange marketplace at http://www.salesforce.com/appexchange/.
About GoodData
GoodData is the first business intelligence company born in the cloud. Our Cloud BI Platform encourages companies to take an agile approach to customer analytics by making it easy to access and analyze the data that defines customer relationships across marketing, selling and servicing. It may sound complex, but unlike a lot of business intelligence, Good Data is free to start, simple to use, and costs a lot less than you think. GoodData is headquartered in San Francisco and located in the cloud at www-dev.gooddata.com.
About Enterasys and Siemens Enterprise Communications Group (SEN Group)
The SEN Group is a premier provider of end-to-end enterprise communications, including voice, network infrastructure and security solutions that use open, standards-based architectures to unify communications and business applications for a seamless collaboration experience. This award-winning “Open Communications” approach enables organizations to improve productivity and reduce costs through easy-to-deploy solutions that work within existing IT environments, delivering operational efficiencies. It is the foundation for the company’s OpenPath® commitment that enables customers to mitigate risk and cost-effectively adopt unified communications. Jointly owned by The Gores Group and Siemens AG, SEN Group companies include Siemens Enterprise Communications, Cycos, and Enterasys Networks. For more information about the SEN Group or Enterasys please visit www.siemens-enterprise.com or www.enterasys.com
